branding defines and identifies your business
“Who” is your business? How do your potential buyers feel about it? Is their response favorable enough to make a purchase? The moment your business became an official entity, impressions about its culture, level of expertise, quality of products or services, etc. were formulated within your marketplace. This is known as your business’s “brand,” and its one of the most important components of a strategic marketing program.
The key to finding success with branding is presenting an impression that you control—showing how your business is different—that is in keeping with your business culture and goals. We understand the power of a strategically developed brand, and know that effective “branding” can only be created through careful planning, calculation and design.
Whether you’re starting a new business or have been in business for years, our experienced and award-winning marketing team will help you develop a unique brand and branding (or re-branding) program that will help present the right impression to your buyers, solidifying your place within your marketplace!
our branding work includes
brand creation & program development
logos & style guides
re-branding / refresh
ccs marketing services
Bringing the pieces of your business's unique story and goals together into one master plan, a marketing strategy is the best investment you can make to help ensure success and avoid wasteful spending. Our exhaustive strategies are conducted by senior marketers who will deliver a customized road map for your future growth and profitability that not only profiles your buyers and market but will also work with your budget. learn more
As your business’s identity and emotional connection with the world, a strong brand is critical to your marketing progam’s success. We understand that there’s more to developing a branding program then picking a color or designing a logo! Our experienced marketing team will help you develop a brand style and story that will work seamlessly throughout your business. learn more
Getting the word out about your business's products and services requires a communications program. Collectively known as marketing communications, these efforts cover a wide variety of marketing projects that exist to generate a marketing presence and promote your business. Whether you need a single piece or a full communications program, our team will help you develop clean, straight-forward messaging that’s in your brand’s voice and conveys your business’s story. learn more
As a supplement to your ongoing marketing activities, periodic campaigns can help push special sales, seasonal perks, or boost general awareness. We develop campaigns with our clients' end goals in mind. These can be single-channel or multi-channel and encompass a wide range of communications vehicles, both traditional and digital. Regardless of how its structured, your new campaign will sure to attract attention and present your brand and marketing message directly to your targeted buyers. learn more
Do you have a current marketing program in place but haven’t achieved much success? Are you preparing to launch a new marketing campaign and would like a fresh set of expert eyes to evaluate it before spending too much on advertising and delivery? Our senior marketers can look at all or part of your marketing program and evaluate it for brand consistency, style, effectiveness, and more. learn more
Do you want to launch a new business or revive an existing one? Are you contemplating a campaign and want a fresh perspective? Have you struggled with trying to manage multiple marketing efforts and want help prioritizing? Answers to all of these questions (and more) can be found in our popular, hour-long brainstorming session! learn more
tradeshows and events
Meeting potential clients and customers at targeted events is a part of any successful business program. The key is ensuring that the message your company shares at the event sells your brand image while succinctly telling your story. This type of marketing is all about catching attention and drawing clients and customers in for more individual attention. learn more