strategy: your marketing's master plan

A marketing strategy creates the rules and schedule that will keep your program on track


strategy: your marketing's master plan

A marketing strategy creates the rules and schedule that will keep your program on track

What should your marketing program look like? Are there opportunities to save time and money yet still be effective? Are you targeting the right buyers, the right way? Answers to these questions and more are found in a strategic marketing plan written by one of our experienced marketers.

An effective marketing program has to match up with your own business culture, services or products, marketplace, and targeted buyers. It needs to fit within your budget and work with your available resources. 

This is where our experience will save your business time and money while maximizing ROI. We understand that effectively planning your marketing must be a custom effort: its success relies on its being as unique as your business’s needs and goals.

This is where our team shines! Whether we’re creating a full marketing strategy or conducting a program audit, we’ll evaluate and address your current challenges before mapping out paths by which your business can succeed in the future. We’ll use a combination of big picture and detail analysis that incorporate a wide range of marketing channels chosen for your industry, market, and budget, all chosen to help your business achieve your growth goals.

our marketing strategies include:

a developed, custom plan and marketing program

audit of your current brand and marketing efforts

targeted buyer profile

research and evaluation of your competition and marketplace

your marketing mix and an action calendar

map for future growth

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marketing strategies

Bringing the pieces of your business's unique story and goals together into one master plan, a marketing strategy is the best investment you can make to help ensure success and avoid wasteful spending. Our exhaustive strategies are conducted by senior marketers who will deliver a customized road map for your future growth and profitability that not only profiles your buyers and market but will also work with your budget.


branding programs

As your business’s identity and emotional connection with the world, a strong brand is critical to your marketing progam’s success. We understand that there’s more to developing a branding program then picking a color or designing a logo! Our experienced marketing team will help you develop a brand style and story that will work seamlessly throughout your business.

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marketing communications

Getting the word out about your business's products and services requires a communications program. Collectively known as marketing communications, these efforts cover a wide variety of marketing projects that exist to generate a marketing presence and promote your business. Whether you need a single piece or a full communications program, our team will help you develop clean, straight-forward messaging that’s in your brand’s voice and conveys your business’s story.

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campaign development

As a supplement to your ongoing marketing activities, periodic campaigns can help push special sales, seasonal perks, or boost general awareness. We develop campaigns with our clients' end goals in mind. These can be single-channel or multi-channel and encompass a wide range of communications vehicles, both traditional and digital. Regardless of how its structured, your new campaign will sure to attract attention and present your brand and marketing message directly to your targeted buyers.

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marketing audit

Do you have a current marketing program in place but haven’t achieved much success? Are you preparing to launch a new marketing campaign and would like a fresh set of expert eyes to evaluate it before spending too much on advertising and delivery?  Our senior marketers can look at all or part of your marketing program and evaluate it for brand consistency, style, effectiveness, and more.

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tradeshow & events

Meeting potential clients and customers at targeted events is a part of any successful business program. The key is ensuring that the message your company shares at the event sells your brand image while succinctly telling your story. This type of marketing is all about catching attention and drawing clients and customers in for more individual attention.

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equestrian marketing

Marketing to the equestrian community requires more than a few pretty pony photos. At CCS Innovations we have long-time equestrians and horse owners on our staff, which provides us with an edge when developing marketing and design programs to this unique industry's businesses. 

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