Branding defines and identifies your business
“Who” is your business? How do your potential buyers feel about it? Is their response favorable enough to make a purchase? The moment your business became an official entity, impressions about its culture, level of expertise, quality of products or services, etc. were formulated within your marketplace. This is known as your business’s “brand,” and its one of the most important components of a strategic marketing program.
The key to finding success with branding is presenting an impression that you control—showing how your business is different—that is in keeping with your business culture and goals. We understand the power of a strategically developed brand, and know that effective “branding” can only be created through careful planning, calculation and design.
Whether you’re starting a new business or have been in business for years, our experienced and award-winning marketing team will help you develop a unique brand and branding (or re-branding) program that will help present the right impression to your buyers, solidifying your place within your marketplace!
Our branding work includes:
our branding work includes:
Our branding programs address the fundamentals of branding, namely:
- Evaluating your culture, values, offerings, and personality
- Reflecting your unique business features through your brand
- Presenting buyers with an understanding of how your business resolves their needs and wants
- Quickly conveying a sense of business credibility while simultaneously enticing targeting buyers
- Ensuring that your brand “speaks” directly to YOUR buyer
We’ll review your brand as both a buyer and a marketer, while analyzing its ability to quickly convey your story, whether or not it targets your appropriate buyer, and if it is unique enough within the marketplace to set your business apart from the competition.
Logos & Style Guides
The most obvious tool in your branding toolbox is a strong, visually enticing logo. We’ll work with our experienced design team to develop a look that helps you stand out while speaking to your buyers. We can also develop a style guide, helping you maintain brand consistency throughout your business efforts.
Re-branding / Refresh
There are times when it’s necessary to refresh or completely rebrand your business to keep it current. You may find your old brand no longer reflects your business’s position, claim, or audience due to changes within the your marketplace. We’ll help you stay relevant!