Loudoun-based Total Equine Veterinary Associates needed to stand out in a market saturated with competitors. As a growing veterinary practice in one of the country’s premiere equestrian communities, it needed to break through to its desired clients in a highly competitive market. Its past marketing had too much of a small farm, small town vet feel and wasn’t standing out from similarly styled marketing. It asked CCS Innovations to help it become a bold brand. 

After carefully evaluating the marketplace and profiling the practice’s targeted clients, we  created the “healthy for life” brand message and accompanying style. We did not change the practice’s name or logo but did adjust the practice’s approach to a bolder, cleaner style with visuals and message that would attract its high-end competitive client targets. 

In addition to developing the theme, we created a full campaign of print and social advertisements, email features, and mailers. Anchoring this new brand approach is a 24-page educational book that describes what a horse might need at each stage of his life. This book can be viewed below.