Loudoun County Public Schools, School Nutrition: Logo

CCProof16branding, logo design, Uncategorized

loudoun county public schools (lcps): school nutrition logo

a fresh look that incorporates the mission and a diverse age group

CCS Innovations worked with the LCPS School Nutrition team to develop a new brand image and tagline that showcased their healthy and diverse food offerings. As Loudoun County’s largest “restaurant” system, the brand identity needed to appeal to parents and students ranging from elementary to high school. The result of our work is a logo rich in green colors with the silhouettes of different aged students in the background. An overlay of healthy food icons represents the LCPS School Nutrition product types. A quirky but highly legible block font was used to show the name and CCS created tagline, “fueling young minds.”